Call 2 Business


We believe that mobilizing the marketplace is vital to develop economic sustainability and create a lasting spiritual impact. The marketplace has a sphere of influence that can engage all of society to influence culture, society, community, nation and ultimately, the world.

Three major changes happening globally:

1.  We are experiencing the emerging growth of the global middle class - the largest economic movement in the history of the world.

2.  We are witnessing the development of new technology that is eclipsing the events of the Industrial Revolution.

3.  We are seeing the dramatic start up of new business globally


Most think of business as a profit seeking entities and they commonly think those profits are only economic.  Our view is that while economic profits are necessary to create sustainability, there are other profits that can be reaped.  We strive to achieve the Quadruple Bottom Line.

What does the Quadruple Bottom Line mean?


The Quadruple Bottom Line

Quadruple Bottom Line.PNG

2.  Environmental Stewardship

Affirm’s products are carefully selected not just for their profit potential and social value, but also for their positive contribution toward environmental sustainability, from production to packaging to disposal. 

1.  Economic Sustainability

Affirm’s products enable our entrepreneurs to provide for themselves and their families, while improving the economic climate of their community


4.  Spiritual Impact

Affirm Global Development work exclusively with partners who embody character and integrity; who create a culture of transformation in the lives of all stakeholders

3.  Societal Change

Affirm's products benefit families and communities.  Selected for impact, our products make life easier, improve living standards, save families time & money and deliver positive health and lifestyle impacts


Sustainable Change


Adopt New Paradigms

  • Actively work to reduce unemployment, underemployment and (income) inequality by enabling business to be transformational by contributing to job creation, prosperity, development and the formation of just communities.
  • Adopt new matrices of national progress that take into account human capital, social capital and natural capital, and not just GDP
  • Acknowledge that the refugee stream from developing nations is fueled to a large extent by poverty and desertification, and therefore work to actively combat poverty by countering systemic corruption, and to actively combat desertification by supporting initiatives which have been shown to be effective, eg. Farmer Managed Natural Regeneration (FMNR).

Reform the Corporate sector:

  • Change company and financial law to encourage responsible behavior: "No reward without responsibility, not investment without involvement, no profit without participatio
  • Stimulate the SME Sector
  • Change corporate law where necessary to enable businesses to take into account their multiple stakeholders and not just their shareholders
  • Work with business and academia to develop new matrices for measuring how well companies perform in relation to their stakeholders, especially in the areas of human capital (employees), social capital (customers and communities), and natural capital (environment).
  • Require that stakeholder performance be measured and reported in corporate balance sheets and income statements alongside existing financial information.
  • Refocus mega-businesses by mandating them with public responsibility in addition to their exisitng private purpose.
  • Pursue effective global and national rules on progressive taxation and business transparency.

Reform the banking and financial sectors:

  • Significantly and permanently reduce the level of personal, corporate and national debt using dialogue with the parties involved and national legislation where necessary.

  • Discourage speculation and financial transactions divorced from the real economy by supporting financial transaction taxes and by legislating a minimum amount of time that shares need to be held before they can be sold.
  • Dismantle the derivatives market.
  • Discourage debt-based borrowing and lending and encourage equity-based financing.
  • Increase the amount of money that banks and financial institutions are required to reserve.
  • Impose loan-to-value ratios and loan-to-income ratios on lending.
  • Limit the size of banks based on a percentage of the size of the national economy (GDP), in order to discourage them from becoming "too big to fail" and to encourage competition.